50 Stunning Examples of a great redesign: My Top Picks
A run down of a collection of my favourite redesigns in recent years
A redesign can be worth its weight in gold if you get it right. There is a thin line between freshening up your design, and taking a step backwards with a redesign. Sometimes a redesign can be subtle and simple, and other times it can be a huge re-vamp of a company and it’s goals. Here’s a look at some of my favourite re-designs in no particular order.
01. AT&T Inc.
This is an ideal example of how a subtle upgrade can make a huge difference.
02. BP Garage
A completely different direction and modern feel. A huge improvement!
03. Sprint
Looking at the old sprint logo it’s obvious a re-design was needed.
04. Mindshare
A great find via Brand New. Great use of colours & typography.
05. Mustang 2010
The current 2009 Logo, compared to 2010. Subtle improvements, but wow so much more aggression! Source: AutoBlog.
06. Adobe Photoshop CS4
Adobe has come a long way in a short time, I like the way things are going.
07. Discovery Channel
Probably one of my favourites. Really love the placement of elements.
08. Fanta
The old can really does look dated compared to the new look.
09. Johnsons Baby
Not one of the obvious choices, but I love the softer approach.
10. Fiat Bravo
Yeah that’s right, a car made it into the list. A great example of a successful redesign, and Fiat’s recent sales figures prove it. Plus I drive this car, so a very biased choice!
11. Steinlager
I hate lager, but if you presented me with this… It’d be rude to say no.
12. Applebee’s
Great example of a redesign where the concept stays similar but the execution is on a completely different level.
13. Firefox / Firebird
A name change, and a great leap forward. Time really is a healer.
14. QVC
A huge Brand, and a major revamp. And a much needed one.
15. Vauxhall
A UK car maker with a new, more prominent identity. I like the old one, its clean and not much is wrong with it. But the new logo reflects more on a new company direction and style of their cars.
16. MSNBC
A fresher look, more open and less in your face. Works well I’d say!
17. Ford
Yep, more cars related stuff. But a much deserved mention here.
18. Ford Fiesta
Sticking with Ford, their new style Fiesta really is a beauty.
19. The BBC
One of the most recognizable UK brands, good job it looks great then.
20. Direct TV
The same concept, shape and fonts. Just better.
21. Barack Obama
What a difference a year makes. The 2007 site compared to the ‘08. Probably one of the best website re-designs around right now.
22. Grooveshark
David Pache, this guy knows how to redesign a brand identity.
23. BusinessWeek
Simpler, Bolder, Cleaner. A successful redesign in my book.
24. Viget Labs
It is amazing how far we’ve all come in terms of web design in just a few years, Viget is a great example of this.
25. Toys”R”Us
A much more playful typeface and colour scheme. I found this via a great article on Logo Design Love: 10 Sucessful Logo redesigns.
26. Seat Leon
The old model wasn’t hideous, it’s only after you see the new model you start to believe it is. A truly amazing revamp, hats off to Seat design team!
27. N Design Studio
How to flip your website into an iconic design, courtesy of Nick La.
28. The BBC website
Words cannot describe how much I hated the old design. The new site really is something for the BBC to be proud of.
29. Wordpress.org
A much more engaging and approachable design from Wordpress.
30. Microsoft
Making something out of nothing, and doing it well. Microsoft.
31. MailChimp
I dare you to find a better looking mascot. A huge improvement, but a much needed one I must say, the new chimp really does have that “cute-factor”
32. CNET
A subtle update, and you know I love subtle. Beautiful end result.
33. Wembley Stadium
When updating something so Iconic, you need to make something just as iconic. I’d say a job well done on this one.
34. Apple iPod
Advanced technologies and production methods sure do look good.
35. The Simpsons
Right? Now you’re including cartoons… This list is crazy! Maybe so, but this has to go down as the redesign I’m most glad of.
36. XBOX
A new direction with the XBOX design, colours shapes etc are a huge leap in the right direction.
37. Design Shard
With a growing blog it’s important to design for the needs of your visitors. Max does a great job here on Design Shard.
38. KFC
Colonel Sanders is looking better in his old age. A cleaner look.
39. Walmart
A more modern feel to a logo which was showing its age.
40. Envato
A sleeker looking logo really can help kick off your re-branding.
41. Best Buy
A logo which is more fitting to the company & its products.
42. Macmillan
A great bold move by MacMillan Cancer care charity, but one that works really well and a very recognizable brand now.
43. Holiday Inn
Quite possibly my favourite, something about this is just so welcoming. Which is good for a Hotel company right!
44. British Telecom
I have no idea what that guy is blowing into, and I don’t want to know. Needless to say the new logo represents a more dynamic company, with more to offer than just horn blowing.
45. Vicks
The old logo very possibly was made in MS Word. You’d struggle to make the new one in Word, so I like it!
46. Fuel Your Creativity
Adelle really has put a lot of thought into her new logo, and it really has paid off. The new logo has a much more lasting impact.
47. Amazon
For an online store like Amazon the old logo didn’t really fit. The updated version looks better in both web and print.
48. Virgin Media
Not really a redesign, more of a buy-out and brand build. Never-the less it was a refreshing moment for customers like myself!
49. Macbook Pro
Top to bottom glass front, one solid aluminium base and you’ve got yourself a pretty Macbook Pro.
50. HP
I’ve not actually seen this used anywhere but adverts. But I really like it!
Sources of Information
Below is some of the sites and blogs I used for research on this post, along the way I found some great resources and inspirations.
Brand New
Without doubt a lot of these have already been covered by Brand New, a wonderful project by UnderConsideration which I urge you all to add to your RSS feed and start to follow. The content really is amazing, and if you love the logo’s I’ve featured above you’ll love it for sure.
Logo Design Love
As I’ve already mentioned there is a fantastic post on Logo Design Love which you might also find interesting “10 Sucessful Logo redesigns“. The logo design Love website is well worth checking out for various posts on Logos and Brands on a regular basis.
Identity Works
Another great resource which documents the process of various redesigns and their goals from 1998 onwards was Identity Works. A really great site to explore and find out about the history of the brand identities.
Further Reading
After all of these great examples of a successful redesign you may be feeling in the mood to give your website, blog or logo etc a redesign. But it is important you think carefully before rushing into a redesign, this wonderful article by Steven Snell looks over 21 Factors to Consider Before a Redesign and really does give some sensible advice and tips for anyone looking to freshen up their design.
Written by liam on October 15, 2008
Youri said:
Nice post, very interesting. You don’t post much Liam but when you do it counts! Keep it up^^
My latest post: Breaking the mold: 9 impressive Flash portfolios
Tom Sinclair said:
Great post, I love the way its not just redesign of one specific area but ranges from cars to laptops!
Shame I couldn’t get my new website up in time to submit it to this!
David Airey said:
An interesting post for sure, even if I disagree with a number of your choices (AT&T and BP to name two).
I’ve yet to visit the new Wembley, but a few of my friends have and say it’s superb. Just a shame it’s not the home of Northern Ireland FC.
Thanks very much for the mention, Liam.
My latest post: Logo of the month #10
Curvball said:
Great collection from across the design spectrum. Amazing what even the smallest change can do for a brand.
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David Airey said:
Oh, I just visited Fuel Your Creativity, hoping to see the new logo (which I think is much better, by the way). The old one shows.
My latest post: Logo of the month #10
liam said:
@Youri - Thanks man Appreciate it. I don’t get as much time as I’d like to post, but when I do I try to make up for it, glad you like!
@Tom - I’m hoping to do a part 2 at some point in the future, so keep me posted and I’ll see if I can include it in that. Cheers
David Perel said:
Liam are you kidding me? This post is awesome dude! Bookmarked for sure.
How long did it take you to make this post? I must have been a mission of note?
Rick said:
Some lovely examples there, very inspiring.
I did some work for Mindshare about 6 or 7 years ago & wanted to re brand their logo then. The one they have ended up with is super nice!
liam said:
@ David Airey - Yeah I knew there would be a lot of these that people would disagree with, and I’m sure you have your reasons, but I think they look beautiful
Thanks for providing such a great resource man!
liam said:
@David Perel - lol, lets just say that the past week I’ve seen more re-designs than I’ve seen people! That’s what I call dedication.
David Airey said:
You’re very welcome, Liam. There’ll always be a level of subjection within design, absolutely. Good of you to piece this one together.
My latest post: Logo of the month #10
liam said:
@David Airey - Indeed, that’s what makes design so interesting. One person’s favourite design can be another persons pet hate, that just makes for more interesting conversations around a piece though
adelle said:
Liam, this is one of the best posts I’ve seen in a while, great job putting it all together - you weren’t kidding when you said it was going to be big!
I love the envato re-brand & Max did an amazing job with Design Shard. They are all such a step up, I really do like them all.
David - the refresh is coming soon, just finalized the logo right before Liam’s post!
And thanks for having me as a part of the article!
Rubens Cavalheiro said:
Hi, nice post.
There is mistake at number 49. You showed MacBook’s design, not MacBook Pro.
Olá, post bacana.
Houve um engano no número 49. Você mostrou o design do MacBook, não do MacBook Pro.
David Airey said:
Great news, Adelle. Looking forward to it.
My latest post: Logo of the month #10
Alex | CrazyLeaf Design Blog said:
Great reading.
My latest post: CLD Tutorials Relaunch
liam said:
@Rubens Thanks for pointing that out, I’ll fix that later on when I get a chance. Appreciate it.
Thanks to everyone for the great feedback (and for crashing the server) too many connections at once
JanOS said:
Excelente resumen, buen aporte
Sarah said:
Enjoyed this article a lot, though I prefer the old MailChimp logo, personally. The new one’s a little creepy.
Max | Design Shard said:
Thanks for the mention of my blog redesign liam, i can barely remember the old firefox logo but there redesign was definatly a better move, really intresting to see how ideas progress and times change from these. Great post
My latest post: Highlight Wordpress Category when on a Single Post: Tutorial
JP said:
I absolutely love to see great examples of positive rebranding! I plan to use some of the ideas on my blog as well! While I love the new mailchimp logo and the company that created it, I’ve got to admit that I was a big fan of the old one as well. I like to see a company take the time/effort to rebrand even when they are still on top!
My latest post: Good to be liked!
Aaron Russell said:
Great post Liam. Dugg and Stumbled
My latest post: Can web designers be optimistic as the crunch begins to bite?
Evan Anderson said:
Great post, one of the ones I disagree with is Steinlager, I like the idea of an older look for my lager. The new design while pretty superb, doesnt quite fit the product. Personal taste though.
Angie Bowen said:
Wonderful article Liam, a lot of great redesigns to study and learn from. I love Adelle’s new Fuel Your Creativity logo and Max’s new redesign for Design Shard!
My latest post: Ten Questions For Fuel Your Creativity’s Adelle Charles
Renee said:
I think # 49 is debatable. Ha ha.
The rest are amazing. I laughed at the Simpson’s one. Great list!
Franz Jeitz said:
Holy Moly. This is such a great post. I believe it’s the best read I’ve had in some time. Can’t wait for part 2. Keep it up!
My latest post: Today is Blog Action Day 2008: Poverty
Mabuc said:
I like all of this but I like the Envato logo so much… Great Branding guys so I bookmarked it already.
Cosmo Kramer said:
Awesome collection Liam!
I look forward to part 2.
50 Stunning Examples of a Great Redesign: My Top Picks said:
[...] Visit Source. [...]
Benek said:
Great list! I can’t say I agree with all of the choices (I think a few of them got worse instead of better), but it’s great to see these examples all together to get an overview of the new trends and directions in identity and design.
NaldzGraphics said:
i never knew firefox was a fire phoenix way back years ago. very nice list.i think you should consider naldgraphics.com. i redesigned it way back a weeks ago.:) keep up the good work!!
Ronald
My latest post: 40+ Creative Custom Shoe Designs
Joefrey Mahusay said:
Great list Liam. I like the new design, its blend on today’s design trends.
My latest post: Matti Kemppainen
50+ ejemplos de excelentes rediseños | frogx.three said:
[...] Enlace: 50 stuning examples of a great redesigns [...]
wp said:
nice one!
Justin said:
Great reading. IMHO, most of these redesign are great.
Paul said:
As said earlier, your “after” MacBook Pro is the new MacBook — here’s a similar image of the pro http://images.apple.com/macbookpro/images/overview-trackpad20081014.jpg
Otherwise, there are a few I would disagree with their “stunning”-ness, but still an interesting test.
Rahul said:
Thanks for your effort to bring in this wonderful compilation of redesign. Logo design is not my part of expertise, but love to try my hand in.
Cheers.
My latest post: Happy Bijaya Dashami - 2065
liam said:
@Paul, Thanks for the help man. I chose an image which showed more of the details in the end, but appreciate your effort.
Thanks guy, I’m glad so many people are enjoying this article, even if they don’t agree with my choices. But I was fully expecting that. If you want to let me know some you don’t like and why, and maybe share some re-designs you yourself have found, and I can probably include them in part two.
A Collection of Redesigns « Gems Sty said:
[...] function has a list of 50 redesigns - from the minor nips-and-tucks to full-fledged revamping of various designs - from logos, characters to products. It’s quite interesting to put the ‘before-and-after’ side by side and see the improvements: sometimes a little tweak can go a long way. [...]
Rajesh Pancholi said:
when a redesign means the Colonel looks younger, thats a job very well done : )
Rick Hanzlik said:
Very Interesting comparison. Good article.
Rupert Maspero said:
By the way both shots of the BBC site are the current site!
PrzeM said:
Obama? lol - whats that - political campaign here?
Refresh Creative Media - Freshen up the face - What’s New On The Web said:
[...] Brands could be considered as living entities, they have a birth, they have a personality, they get make-overs and sometimes they die. A way to keep your brand alive and kicking is to make sure its style stays up to date with the times. This involves the redesign of the logo and various other vehicles of communication. In trying to freshen up your brand it is possible to get it wrong and go back a step, this separates the good designers from the great. Matt found a list of good (and not so good) brand redesigns. [...]
Luis Pastrulo said:
Nice Article.
Dirty Scarab said:
Not a criticism of your article this, but more a criticism of the businesses you mentioned above. They ALL look the same now!
Web 2.0 is a horrific example of this. Everyone went with shiny glossy, reflection-filled sites etc and it just made the web boring looking. The same trend here with company logos. Too many modern sans serif fonts with crappy motifs added in as an afterthought. Gone are the days of truly unique designs…
Hosting Reviews said:
Great list. I love that you covered all manner of topics. Wow Obama’s website is looking slick. I’ve never seen it before (yes I’ve been under a rock). Very well done.
Ian Hutchinson said:
Excellent collection of logos right there.
It’s quite nice to see the progression of logos from era to era. Especially the new MacBook Pro, I haven’t seen that yet.. looks slick.
My latest post: Blogging at School
pickupjojo said:
Wow, excellent article.
My latest post: Apple frappe fort avec sa nouvelle gamme
ps4guru said:
The list look great! Nice article.
My latest post: Will LittleBigPlanet save the PS3 from the Wii & Xbox 360?
Rebecca said:
I love the post! But I’d like to see some re-designs that *didn’t* work!
Panther said:
Awesome list, thanks!
liam said:
@Rebecca - I found quite a lot of bad examples along the way. Wasn’t sure if it was fair to post them all. But certainly the larger companies I wouldn’t mind posting. I’ll have a think
There is one which stood out to me as a really bad idea and I really hope it doesn’t go through: http://tinyurl.com/pepsi-bad-redesign
Davide Di Cillo said:
this is a very nice selections, i liked how you mixed different design applications like cars, sites and logo.
Utah Joe said:
Most of the redesigns look great, but I prefer the older BP and the older Holiday Inn. Thanks for such an entertaining post.
Bud Boy Tech said:
A very solid list, nice work! One thing I noticed is that it seems most of the companies decided to go with a logo in lowercase as opposed to uppercase text. For example, Walmart, Envato and Best Buy.
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Rudi said:
Nice post man, i like fanta can redesign
its kick ass
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[root@EGA]# » Blog Archive » links - 20081016 said:
[...] You Master User Interface Design - Six Revisions McCain’s deer in the headlights moment: ‘Zero?’ Function Web Design Wil Shipley: Wanted Bugs. $100. Cash money. McCain/Palin supporters let their racist roots show 50 [...]
Connor said:
For the record, the new “Steinlager” you have isnt a redesign, its a completely new product. Steinlager Pure is a no preservative/additive beer that is very popular here in New Zealand, usually sold alongside the cheaper standard Steinlager.
Though the design for “Steiny Pure” is much better, I agree.
Krysstofer said:
the majority of the redesigns are awesome. two that I absolutely detest are the Applebee’s redesign and the Wal-Mart redesign. the reasons being, applebee’s looks like it’s going for a web 2.0 look and yeah, they’re IRL not URL…walmart’s new logo is just disgusting. again with the unsuccessful foray into web 2.0 design with a frivolous gradient asterisk. perhaps changing from WAL*MART to Walmart was a move in the right direction but come on, the star thing? why?
Dainis Graveris said:
Wow, awesome collection! I am amazed how many and good stuff You listed here with great examples. My very favorite post, and I really love what Max from DesignShard did with his blog design. 100% worth for bookmarking
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Chris Caudill said:
Nice post. I am fascinated how advertising reflects the attitude of the time. Take the car ads for instance. From a more quiet and flat picture… one that allows the text to talk the idea… changed to one more brutish, powerful, angry, in your face… the photo speaks.
Xsjado said:
Not keen on a lot of the new ones. Far to much use of gradients. HP is the best example. They started with a simple and recognisable logo, but the new one is bland and generic with a metallic texture? That’s pretty much the opposite of good logo design practice. I haven’t seen it before though and its not on their website so I question its provenance.
The BT logo does look more “modern” but I preferred the old one. A change in colour scheme may have helped but other than that I can’t see anything wrong with it. The new one just screams “designed by committee”
Htoo Tay Zar said:
Great list mate. some logos are more beautiful than old one.
Fubiz said:
Best collection. Ever.
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David Dorey said:
I’m not so sure about the BP logo or Virgin Media, but there are some great designs there, the iPod, the Seat Leon and BT logo work for me. Nice collection.
web design company said:
A great set of redesigns that show how it should be done. The list includes logos, packaging and even a car!
Captain Critical said:
One comment. Anyone can glean the internet and compare branding changes over time… everything evolves, and its not hard to track. What would have been nice to see would have been you offering an opinion on why you chose these particular re-designs, and why they were important to you. In other words, have an opinion. Otherwise, you’re nothing more than a five year old with a pair of scissors and a bottle of Elmer’s Glue. The only logo you passed any sort of direct judgement on was for Toys R Us, and you commented on the much more playful typeface. Come on, you mention over and over that you approve of subtlety, but the only changes are pantone values and some over exagerated lines… which could be the result of nothing more than a bad scan and trace.
liam said:
@Captain Critical - That’s fair enough, but I don’t think I ever claimed that that was the intention of the post. It was more to give people ideas and get people talking, sharing which ones they liked and disliked.
Perhaps you could have focused all your anger on sharing with us which ones you liked and disliked.
Anyway, your opinion. And your entitled to it, however much I disagree with you.
Octopus said:
Certainly, the lamest of them all is DirectTV. It will date quickly. Some would even say the design is web 2.0!
liam said:
@Octopus Usually I might agree, but considering it is for a TV company, I think it really works. And is probably one of the few occasions where the styling is actually appropriate in my opinion. It reminds me of a modern TV just looking at it!
Senshi said:
Maybe I’m in the minority but personally I find that in almost every single case the new design is uglier than the original.
annakhai said:
argh.. i don’t agree with half of these redesigns.. drop the drop shadow effect, keep it simple and above all - reduce the amount of colours! crappy 3d-redesigns are the plauge of the new design millennia. and btw i’ve had it up to here ^ with helvetica.
michelle said:
the new fanta can looks very european and the new qvc logo looks like the quicktime logo. and i HATE the new macbook and macbook pros. yes, new features rock, but i’m not a fan of the new design.
Craig said:
I like the KFC redesign, and I think the Colonel Sanders looks spiffy in his red apron and not so much like a slavery-era plantation owner.
Mike Hobizal said:
I have disagree on a couple. The CNET one, and the HP one. I think Simplicity is a big factor. Ex. BBC’s logo is probably the best.
Mundo Bizarro Estudio de Diseño » Blog Archive » 50 Grandiosos Rediseños said:
[...] function vimos esta gran recopilacion de rediseños. Nuestros favoritos (dentro de sus [...]
Wolfie Rankin said:
One of the big redesigns on a well known website here in Australia was on the ABC Website[Australian Broadcasting Corporation]. I don’t have any before shots to show you, but if you go there, perhaps you’ll agree that they’ve done well.
abc.net.au
Wolfie!
Interneto kurimas said:
the majority of the redesigns are awesome. two that I absolutely detest are the Applebee’s redesign and the Wal-Mart redesign. the reasons being, applebee’s looks like it’s going for a web 2.0 look and yeah, they’re IRL not URL…walmart’s new logo is just disgusting. again with the unsuccessful foray into web 2.0 design with a frivolous gradient asterisk. perhaps changing from WAL*MART to Walmart was a move in the right direction but come on, the star thing? why?
Jason Young said:
I agree with most of them except I vehemently oppose the new Wal-Mart logo. It looks like a $9 logo you would get off a website template site. It is so generic and pointless that I think they would do well to go back to their old logo until they come up with some that that is actually creative.
I love the Fuel makeover as well as Obama’s new site.
Arthur Henrique | Designer Gráfico » Post » Exemplos de Re-Design said:
[...] Clique aqui e veja o post completo. (em inglês) [...]
The Ad Mad said:
The HP rebranding is HORRIBLE.
Nice picks though
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Brian Boyl said:
Nice comparisons, but your taste in logos and logotypes leaves quite a bit to be desired. Case in point: the exquisite Paul Rand logo for AT&T against that new abomination, the sad and weak new hp, cnet’s milquetoast redo with absolutely no voice what-so-ever, the no-change DirectTV, etc. You probably even like the new UPS logo.
Yes, you’re correct with Fuel, BusinessWeek, and the awesome new Adobe packaging. But many of the above choices tell me you should go back to programming.
50 rediseños_por cortesía de Gemma « gráfica cádiz said:
[...] Octubre 21, 2008 por blogclases http://wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/ [...]
Robin Houghton said:
I think my favourite is the Holiday Inn logo, but then maybe I’m a traditionalist. Macmillan - what’s up with that? The old logo was a bit conservative, admittedly, but the new one -ugh, looks like an advert for a kids’ nursery, and the ‘WE ARE …’ and all in capitals I find aggressive and exclusive. The ‘new’ BT and Amazon identities are hardly new, and personally I think they’re due for another revamp.
Thanks for this - very thought provoking!
David Pache said:
Thank you very much for the mention :^)
Great Redesigns - Creattica Daily said:
[...] of great examples, not solely limited to graphic design/identity design. Check out the article 50 Stunning Examples of a great redesign by [...]
Jeff Fisher LogoMotives said:
The att, Sprint and Walmart redesigns are among my LEAST favorite identity redesigns.
My latest post: Before & after logos from Jeff Fisher LogoMotives
Kenny G. Villacorta said:
Can’t say that the at&t redesign is a major change. It’s a little more three dimensional and transparent, with slightly different colors. The BP redesign is a very well done one, as well as a great marketing campaign.
Rediseñando logos | Isopixel said:
[...] 50 excelentes ejemplos de como debe rediseñarse un [...]
Jonathan Patterson said:
This was a very comprehensive list. Some of the logo designs are just contemporary, I wouldn’t necessarily call them better. But I digress, great list.
Daniel Richard said:
Loved the list of great redesign changes! Thanks for sharing.
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insic said:
great collection of redesigns. Stunning indeed
Jeff Fisher LogoMotives said:
My original post (above) got a bit interrupted, posting when I hadn’t planned to do so and then I was unable to access the blog in time to edit.
I started my comment with: The att, Sprint and Walmart redesigns are among my LEAST favorite identity redesigns.
In an interview with Fortune Magazine, and in my book “Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands” I made the following comment in regards to the att identity redesign:
“The AT&T rebranding, necessitated by the corporation’s association with SBC Communications, is probably my least favorite corporate makeover. A classic, easily recognizable logo has been been altered to look like a marble croquet ball, and the lowercase type of “at&t” looks juvenile. Rather than making the corporate seem more friendly to the world, this design has dumbed down a well-respected graphic image.”
In the same publications, I stated: “My initial impression of the this design (Sprint) was “Why is the name so far away from the icon?” In instances where I’ve seen the logo making use of the icon stacked above the name, the identity seems stronger.”
Wal*Mart becoming Walmart * is not impressive at all. On a recent Inside Digital Design radio show I was asked if this was an example of the “dumbing down” of yet another corporate identity. I do think it is. So many companies are just slapping an icon up against some lowercase (or upper/lower case) text to identify their business is a somewhat generic manner. In this case, slapping a golden sphincter-like element up next to the text doesn’t help at all.
Many of the other examples above are fairly good showcases for successful redesigns.
My latest post: Before & after logos from Jeff Fisher LogoMotives
Max Weir said:
What a fantastic list of amazing examples, they are all truly amazing redesigns and so clean and simplistic. Macmillan for me isnt really a great redesign though, if the colour of the tagline was different maybe then it might work but its not the best looking and its very risky too using that style.
Talking about cars the new Holden looks totally outstanding, they typically design aggressively with each model but this new one follows the same concept but adds a touch of luxury to it.
Great post mate!
Utah Graphic Artists Forum » Discussion Board Archive » Great new article about updating brands said:
[...] 50 Stunning Examples of a great redesign: My Top Picks [...]
Rebrand Article @ Function « This Is Skulduggery said:
[...] Damn good article. [...]
Corey Freeman said:
Nice collection! I liked the old Toys R Us logo, though.
Ah, Nostalgia
eddie yang said:
good post!i love almost these
Craig Farrall said:
Wow, great list and I have to admit I agree, these changes are alot better than the originals.
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Rishi said:
Great list! Funnily enough I’m a web designer at QVCUK, we haven’t adopted the new brand yet, but reports from US is that the new website didn’t go down too well with its users?!? Not sure what people’s views have been on the new logo though.
My latest post: New website!
Arbenting’s Best of the Week (10/12 - 10/18) | Arbenting said:
[...] 50 Stunning Examples of a Great Redesign [...]
liam said:
@Rishi - Yeah, I think there’s a lot of mixed reactions, as there is with any re-design. But I certainly love it.
@Jeff Fisher You make some great points and have some really valid reasons, but for me all of the above redesigns are just a lot better on the eye. Maybe because living in the UK I don’t get to see as much of these logos as most people here, but on first Impressions (and each time I see these redesigns) I still think that each one is a lot better than its original.
Maybe, on it’s own - Not all of the new designs are that amazing, but I think especially when you see old and new side by side, you see the logo/design in a new light. For me, these all look lovely, but they look even better when compared to their older version.
But I’m sure everyone has their own reasons to love or hate these re-designs and it’s been great seeing so many different reactions. Thanks for sharing your thoughts!
Daniel Campos said:
The AT&T new logo is awesome!!!
Great blog. Congratulations!
Regards
Daniel
Gareth Coxon - Dot Design said:
What a great selection and some are a real eye opener in terms of the huge difference a re-design makes,. Doesn’t the new AT&T logo remind you of the new BarclayCard logo? Good post!
New Look Coming at You | Fuel Your Creativity said:
[...] new logo design which has been mentioned in an article via We Function, and posted to Flickr as well. A redesign of the website which has also been posted [...]
Cody said:
I’m a little disappointed walmarts on there.
But its a great list!
October’s Best: This Month in Web Design | Vandelay Website Design said:
[...] 50 Stunning Examples of a Great Redesign: My Top Picks - Function [...]
daniele said:
Changes in logos are extremely interesting, because of their density of ideas (so much thinking on so little surface). But your comments are just completely subjective. Someone else could disagree on everyone of them. We need to go beyond taste. What about readability? What about sensitivity to resolution and scaling? What about color and lineart fragility when printed / faxed / photocopied / photographed?
Nick said:
You should have the old and new one on specific sides for every one
I couldnt tell between old and new on a few of them
ian said:
im so sick of design. designers act like everything has to be so fucking perfect and they look down on all things with so called “bad design”. this bad design is a million times more interesting than the same old fads that get spread around. everything has to look crisp and clean. there is no beauty in perfection. it’s in the imperfections, and weird ass bad design with hilariously stupid fonts. i love comic sans and papyrus. they make me so happy. like it’s not their appearance that matters, it’s what they’re presenting.
anyways, i know anyone who reads this will think im crazy, but i am serious. i used to get caught up in it and look down on “bad design”, and everything in my life had to be perfect. then i just stopped, and realized that it really didnt matter in the end. i felt so refreshed and not stressed out. so, not to sound cheesy or anything, but “it’s whats on the inside that counts”.
haha. long ass rant.
liam said:
@daniele - Valid points for sure, but I really didn’t want to over-analyze them as it might put people off from sharing their own opinions. That’s why I decided to go with the angle of choosing re-designs that I found interesting, and opening up the discussion.
@Nick - I kept them all consistent from old to new, left to right. I thought that labeling them all might have got in the way a little, an as they all go from left to right it might annoy quite a few people. Hope that helps.
@Ian - Not really sure what your comment is in reference to, is it the post? Or a comment you’ve read? Let me know and I’ll gladly post a reply.
Vale o Click! for outubro 29th through outubro 31st | Blog do .#43 said:
[...] Function Web Design - [...]
50 Redesigns - BIGOD:NET said:
[...] schöne Liste mit 50 Redesigns, vom Logo, über Websites bis zu Verpackungen und Produkten, hat Liam von wefunction.com [...]
10 Redesign de logomarca que deram certo | Copiar e Colar said:
[...] suas logomarca e em alguns casos fica caracterizado a diferença entre o antes e o depois. O site fuction.com fez uma relação de redesign de 50 logomarcas famosas e eu separei 6 dessas logomarcas que deram [...]
Um pouco de redesign … « Vinícius Vasques said:
[...] pouco de redesign … Saiu no wefunction.com, uma catadão com 50 exemplos de redesigns que deixaram o visual mais bonito. destaque para o Best [...]
Identidade visual e Redesigns « Chuleta com Sal said:
[...] Clique aqui para ver a lista completa. [...]
Timothy said:
Really great stuff. Some were very simple changes. Some were drastic. But almost all were great.
I noticed the tendency to move away from cluttered, blurry or otherwise confusing logos towards those that are very clean with just a small amount of craziness. For example, Microsoft, Vicks and BBC took logos that were pretty unpleasing to the eye and made them very very simple and elegant, while still holding onto originality.
Thanks for the post. Enjoyed it
50 Resideños said:
[...] mas: Wefuntion Archivado en: Recopilaciones, inspiracion, rediseñar, rediseño, [...]
anorak » » redesign said:
[...] Wefunction fez uma lista com os 50 melhores redesign, ou seja, aquelas reformulações que deram uma nova cara [...]
/* Think idea */ » Blog Archive » ??????????50 said:
[...] ??????????????????????????????????? Function Web Design & Development [ Blog ] » 50 Stunning Examples of a great redesign: My Top P… [...]
Gaston Bayle said:
Cute post, very interesting, but you should be more aware of the comments on each example, since some examples portrayed and commented as great imrpovements, are not… really. It seems that your comments are based on first impressions.. and trends, not applicable to real and quality corporate identity… as an example, at & t, british telecom, and BP, But nevertheless its interesting to see that the brands evolve… not always improving, so there will be much work for corporate branders in the future:).
Gaston Bayle said:
Sorry liam, didnt read the 50 comments following your post, it seems you caused quite a buzz, thats excelent !!!… I guess I woke up with the wrong foot and didnt gave me the time to read them all.
MyInkTrail: Best of the Web, October 2008 | My Ink Blog said:
[...] 2. 50 Stunning Examples of a Great Redesign [...]
Cone Trees said:
My top 3 are AT & T, BP and Sprint!
My latest post: A free web based Sitemap Creator/ Tool- WriteMaps
50 logos rediseñados — Tablosign said:
[...] 50 logos rediseñados. Realmente bien rediseñados. 0 # [...]
50 melhores exemplos de redesign « Sobre Quase Tudo… said:
[...] Vê a lista completa aqui. [...]
50 Stunning Examples of a great redesign: My Top Picks « Designs Through Process Blog said:
[...] 50 Stunning Examples of a great redesign: My Top Picks A great list of redesign from cars, logos, websites to technology. You can check it all out here [...]
Chris said:
hmmm nice article.
seems like SOME of the old logos look better than the newer ones, just some. I like how they went from all capitals too lowercase. makes it look more friendly. and it seems a lot of them broke down the contraints, like the shapes, and just let the logo and font hang loose. it seems fresh and clean. So mostly, either they went to Web 2.0 glossy futuristic look or a cleaner fresh friendly look.
50 Great Logo ReDesigns « Trudesign’s Weblog of bloggy goodness. said:
[...] 50 Great Logo ReDesigns Check this out [...]
Best Of Design - October :: Elite By Design said:
[...] Visit Source [...]
Redesign « said:
[...] http://wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/ [...]
Tales from redesignland: 50 great makeovers | higher ed marketing said:
[...] title to this post, but it seemed perfect for this entry. A co-worker pointed me to this post of 50 great examples of successful redesigns, and I thought it was worth sharing. The before-and-after examples aren’t limited to mere [...]
Buenos rediseños — Ideas Colectivas- said:
[...] el Servicio Postal Mexicano no lo pudo lograr, pero aquí les dejo una recopilación 50 ejemplos de rediseño muy bien elaborados (Vía [...]
Enlaces para leer y ver 98 « el50 said:
[...] 50 Increíbles rediseños [en] | Function. Buena selección de re-diseños, posiblemente no entraría la nueva cara de Pepsi. [...]
Manada Blog! » Os 50 redesign! said:
[...] Function separou os 50 re-design de marcas, produtos, arquitetura e até mesmo de ilustrações dos últimos [...]
Listado de rediseños exitosos | Vaquelita said:
[...] Ver | 50 Stunning Examples of a great redesign: My Top Picks - wefunction.com [...]
35 Mindblowing Inspirations And Resources For Designers And Developers To Discover The Best Of The Web In October - Opensource, Free and Useful Online Resources for Designers and Developers said:
[...] 50 Stunning Examples of a great redesign [...]
ReDesign said:
[...] Olha que legal essa lista do Function Design. Eles elegeram os 50 melhores redesigns… Não importa que seja marca, carro, embalagem… Rolou um redesign tá valendo… Abaixo vão os 3 primeiros, a lista toda você confere aqui. [...]
e-t-c said:
hm … fifty-fifty - some more of the Originals looks better to me (eg. BP, c|net, BESTBUY, HolidayInn, hp ..etc) - but this is only a personal view
e-t-c
50 exitosos rediseños | NiceFuckingGraphics! said:
[...] 50 Stunning Examples of a great redesign: My Top Picks [...]
50 redesign magnifiques said:
[...] Si vous aimez le graphisme et les belles choses vous aimerez cette sélection de 50 mises à jour de logos, de pages web, de produits proposée par wefunction. [...]
Rob said:
Really nice - Its funny how you forget the older designs when the newer ones take over… I love the way that the Vauxhall brand looks so much cleaner and professional - sexy almost. For something that hasn’t changed too much I think its one of the bigger impacts.
My latest post: Monthly Smashing Magazine Wallpaper!
50 rediseños exitosos said:
[...] 50 rediseños exitososwefunction.com/2008/10/50-stunning-examples-of-a-great-redes… por thombjork hace pocos segundos [...]
Sergio said:
Very nice work. All look good.
I think you should have added the new Cartoon Network Logo, going from the old all name logo, to the CN logo was a great leap, and the logo is looking great.
http://www.frederiksamuel.com/blog/images/carnet.jpg
wlguru said:
saludos desde su fan en http://mderman.com.ar
Eneza said:
great list, the older BUSINESSWEEK logo is better than the new one!!!
My latest post: Royal Treatment for Bolante
Ricardo said:
Nice post man, I just have to say a few words about At&T and HP, they shouldn’t be in that list, specially HP that new logo makes me sad… the old one is way better, it stands out in it’s on way, a good solid brand. The new one is glossy like every new logo that comes out, it’s boring and unimaginative. It also pisses me off how the suggestion of 3D, which is way more elegant, is not enough for people anymore, they need to see it 3D, with realistic highlights and shades… even though they are a bitch to print, that last part was about AT&T, the old logo is not perfect I’ll give you that, but this is surely not the right answer.
Ricardo said:
also…… that new lower case “a” in AT&T….thats probably one of the most horrid a’s I’ve seen in my life, it would, maybe, look better in a different context… who knows, given the circumstances it could even look like a good “a”, but here…. nah
sopi said:
ah dude!, amazing, love your compilation. the only re-design that i feel a horrible one is the new macbook. they look awful compared to the past generation, i really didnt like them… at all!.
and yeah… at&t its not that cool. i liked it, but its not as functional as it should be.
Ateneu Popular » Blog Archive » Rediseños increibles said:
[...] Ver los 50 rediseños [...]
pablo said:
Para gustos colores algunos como el de discovery channel ,toys r us o el macbookpro me quedo con el antiguo al nuevo.
Chuso said:
One of the most famous redesigns in Spain, the mobile operator Movistar.
Old style:
http://www.w-chess.com/images/logo/movistar.GIF
Redesign, less corporative, more cushy:
http://www.elpais.com/recorte/20080103elpepueco_3/LCO340/Ies/Logo_Movistar.jpg
Re-redesign, changing the old fashioned corporative colors:
http://eduardocollado.com/wp-content/uploads/2008/04/wp-content-uploads-2007-06-movistar.jpg
Colchones said:
You should have the old and new one on specific sides for every one
I couldnt tell between old and new on a few of them
Buenos rediseños | Isopixel said:
[...] está el reciente caso de pepsi). En esta ocasión cambiamos un poco la tónica para mostrar el recopilatorio de function donde junta 50 rediseños que considera dieron en el [...]
50 Rediseños de Logos y Webs con gran Exito « FRGdesing Blog said:
[...] Aquí [...]
Fondos de Pantalla » Blog Archive » Buenos rediseños said:
[...] el reciente caso de pepsi). En esta ocasión cambiamos un poco la tónica maternity mostrar el recopilatorio de function donde ingroup 50 rediseños que considera dieron en el [...]
Marcas que se han lavado la cara - Diseño Corporativo, diseño de imagen, fanta, firefox, ford, logo, marcas, Microsoft - MAKE Marketing said:
[...] Fanta, Ford, Firefox, bp, hp, Microsoft son algunas de las marcas y productos que han logrado evolucionar gracias a un rediseño de imagen. Si quieres ver más pincha aquí. [...]
Links Worth Checking Out « Kings Pray said:
[...] likes a good redesign list. It’s fun to see how logos have [...]
Recopilación de excelentes rediseños » Mundología said:
[...] Function Vía: [...]
Ricardo said:
Guinaaa se las mandan
Rediseños mejorados!? | Mac Grafic said:
[...] bien dice en la web de Function, estos son unos de los 50 rediseños que mejoraron, la comparación de aplicaciones como logos, [...]
» Blog Archive » Redissenyant said:
[...] absolut desastre i en comptes d’aportar beneficis, donar una mala concepció al consumidor. 50 Stunning Examples of a great redesign és un post on hi ha recopilats 50 redissenys de diferents marques, webs i productes que en [...]
50 rediseños a “mejor” | PGK Comunicación said:
[...] Ver listado [...]
Renovarse o Morir said:
[...] http://wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/ [...]
Web Hosting Secret Revealed said:
This is a great post but IMHO, not everyone of them is great re-design - the new Vauxhall logo for example doesn’t look right to me.
Rediseños de imagen « San Sivar Graphics said:
[...] Ver los 50 Rediseños [...]
50 excelentes ejemplos de rediseño; Innovar o Morir said:
[...] lo mismo, compañias como Pepsi, Ford, Discovery Channel y at&t, ya lo han hecho muy bien. En WeFunction, tenemos una compilación de 50 grandes ejemplos de como se debe rediseñar un logo, y no morir en [...]
Yeww said:
Whoever wrote this article is mildly retarded.
Crappiest things I’ve read in a while, congratulations.
Pouline said:
Loooove Discovery’s logo, haaaaate at&t’s come on! the typo is weak!!! was much better the one before!
Hotel Overlook » Archivo » 50 ejemplos de rediseño said:
[...] Muy recomendable! This entry was posted on Jueves, Noviembre 6th, 2008 at 13:02 and is filed under Diseño Gráfico, Diseño Industrial, Diseño web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]
50 exitosos rediseños de marca | albillo.com said:
[...] Enlace: http://wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/ [...]
Justin HArt said:
Wow! Love this. I tell ya… design makes all the difference. We recently had someone redesign out iPhone application background and icon… it made all the difference!
http://mythoughtcoach.com/iphone/
Kristian Johansson » Flotte redesign said:
[...] har samlet 50 flotte redesign af [...]
joecab said:
I love how the KFC update also worked in the shape of their iconic bucket as the background element and at an interesting angle.
Roberto said:
excelente post
http://www.mipaginadeinicio.info
eiff said:
Subjective article, not objective. IMHO, old design of MailChimp, XBOX and MacBook Pro were much better than the newest versions. And design of the Second generation of iPod nano are still the best. Of course, IMHO.
Rafraîchir son logo | Vemeo Blog said:
[...] Wefunction nous propose un palmarès intéressant sur les redesign de logos. Si certains sont assez réussis, d’autres sont carrément horribles (Hp par exemple). Cela me fait penser qu’il y a 2 / 3 ans, beaucoup d’entreprises françaises se sont mises en tête de changer de logo : EDF, SNCF, GDF, LCL, La Poste etc… (vous remarquerez au passage qu’il s’agit presque exclusivement d’entreprises publiques). Au vu de ce classement, je me demande si certaines de ces entreprises n’auraient pas eu intérêt à rafraîchir leur logo plutôt que de le changer carrément. On sait bien qu’un logo met énormément de temps à s’installer (la SNCF a même conservée quelques endroits où il y a l’ancien logo). Avec juste un petit rafraichissement, le changement est beaucoup plus doux. D’ailleurs pour des entreprises aussi emblématiques que la SNCF ou La Poste, je trouve le changement de logo assez risqué. [...]
50 ejemplos de un buen rediseño. | Pixografica said:
[...] wefunction.com ejemplo, [...]
50 Stunning Examples of a great redesign | Wow Effect ! said:
[...] packaging, design,… 50 avant/après à découvrir sans [...]
Mayhem Ensues » Blog Archive » links for 2008-11-07 said:
[...] Function Web Design & Development [ Blog ] » 50 Stunning Examples of a great redesign: My Top P… A nice look at some recent (and not so recent) logo and product redesigns. (tags: design graphics redesign showcase roundups blog advertising marketing gallery branding creative logo logos brand identity) [...]
Top: 50 Mejores rediseños (según wefunction) « BlogZup 2.0 said:
[...] Listado con 50 ejemplos de rediseños sorprendentes de logotipos, productos, etc. En desacuerdo con el primero y el último, entre otros. Muy bueno de todas maneras. [...]
Links KW46: CSS Editoren, Webdesign & Farbe, Redesign Beispiele,… » webdesign joomla online business marketing geeks und das web 2.0 said:
[...] 50 Redesign Beispiele (So sahen Amazon, die Simpsons & Microsoft anno 19hunder [...]
50 Stunning Examples of a Great Redesign | Konigi said:
[...] Stunning Examples of a Great Redesign Function lists 50 great redesigns in a wide range of industries and product types from logos to automobile design. A redesign can be [...]
! said:
Has been a good idea to suggest as illustrative sample that article, the logos of 2 companies wildest of this planet. In short, but very little accurate illustration
! said:
but little wise
! said:
y ahora en castellano…
“Ha sido una ‘buena idea’ sugerir como muestra ilustrativa a dicho artículo, los logotipos de 2 de las empresas más delecnables de este planeta. En resumidas cuentas, muy ilustrativo pero poco acertado.
Ryan said:
Like someone else said, the new cnet logo is devoid of personality, style, and character. Absolutely terrible. It’s definately not one that I’d agree with.
On the up side, the BP logo is one of my absolute favorites. You should also take a look at the Unilever logo. A brillant design by a brillant designer.
Angel said:
Renew or die… interesting cases.
My latest post: DISEÑO WEB
Ejemplos exitosos rediseños de logotipos | blog de diseño. said:
[...] Wefunction ha realizado una compilación de 50 rediseños de distintas importantes compañías del mundo que tuvieron éxito en su intervención. Entre ellas se destacan AT&T, Firefox y Microsoft, entre otras. [...]
Fondos de Pantalla » Blog Archive » Buenos redise??os said:
[...] el reciente caso de pepsi). En esta ocasi??n cambiamos un poco la t??nica maternity mostrar el recopilatorio de function donde ingroup 50 redise??os que considera dieron en el [...]
Re-Diseñando « Cosasdemunecas’s Weblog said:
[...] Noviembre 9, 2008 a 6:33 pm · Archivado en Curiosidades varias and etiquetado: Diseño, identidad corporativa, marca, rediseño Aquí va una lista con algunos de los cincuenta mejores rediseños de marca. [...]
antje wilsch said:
Ooo thanks for posting. Love these!
Does anyone else feel that some are NOT really improvements?
BT
BBC (logo)
Mustang (much prefer the older one)
DirectTV
BP logo is brilld
Jim Johnson said:
You, sir, are, of course, an idiot.
50 Rediseños « Art1986 said:
[...] Enlace: Rediseños [...]
#3 Une liste de liens délicieuse - Startup'z said:
[...] 50 Stunning Examples of a great redesign Des relooking impressionnant sur des logos, des sites, des véhicules … [...]
Buzzlair Voufincci said:
Everyone is transforming to web 2.0 - ish look. Some become worst. Most is ok. But i love envato revampiation.
Most of the design came from the need of a new fresh look.
i never knew audience size could be a reason to redesign too. Designshard is the best example.
I believe you may need to put nettuts in the list too. they just redesigned.
Ronnie Brown » Blog Archive » Post-Weekend Links said:
[...] 50 stunning examples of great redesign from Function Web Design. Cars, logos and websites all feature. Holiday Inn and BP are a couple of examples of great logo redesigns. [...]
Function Web Design & Development [ Blog ] » 50 Stunning Examples of a great redesign: My Top Picks | Matt Castille said:
[...] Function Web Design & Development [ Blog ] » 50 Stunning Examples of a great redesign: My Top P…] Listened to: La Trappola from the album ” by Renato Zero Category : [...]
50 Redise?os exitosos de Marcas, logos, Cosas y otros... said:
[...] 50 rediseños exitosos Etiquetas: Redise?os Dise?o Logos Envases | Comentar Nombre * E-mail [...]
50 buenos rediseños at TuMenteCrea - Tu blog creativo said:
[...] | 50-stunning-examples-of-a-great-redesign Comparte este post:Estos íconos enlazan con webs de marcadores sociales que permiten a los [...]
Los top 50 “redesign” « Ideebit’s Blog said:
[...] function No hay comentarios por mucho Deja un comentario Redifusión RSS de los comentarios de la [...]
michael lamb said:
Jim Johnson, winner of the dumbass award!
1) you added absolutely no value to the conversation
2) no one has any idea who you’re referring to
3) if you’re referrin to the author, way to back up your subjective claim
4) the person who posted above you is not male
5) calling someone “sir” out of snotty deferential is childish and passive-aggressive.
Rediseños exitosos « BLOGgraphic said:
[...] no tan buenos, pero ahora les dejo una recopilación que me encontré por ahi en donde hay 50 rediseños bastante bien pensados, estoy deacuerdo con casi todos los que se incluyeron en la lista…. otros [...]
SayBlade said:
The British Petrol logo reminds me of the Green Party logo.
Jesus said:
Terrible taste. 90% of the “improvements” you claim are actually a huge step backwards!
Madison said:
I love your taste. Your comments are pithy and clean. Overally, I like your style.
Now when can you design, develop and self-critique a new logo for my company?
Madison said:
I love your taste. Your comments are pithy and clean. Overally, I like your style.
Now when can you design, develop and self-critique a new logo for my company?
50 rediseños exitosos - Elizarraraz said:
[...] 50 rediseños que fueron exitosos, podemos encontrar el sitio de Obama, BBC, Microsoft, XBOX, Simpson Tags Rediseño « La ultima lección de Randy Pausch [...]
50 Stunning Examples of a great redesign « :: alexandre.lattari :: de tudo um pouco sobre um pouco de tudo :: said:
[...] Acesse. [...]
Blog do LuLu » 50 Redesigns que deram certo said:
[...] Clique aqui e sorria (se mexe com design ou não ^^) [...]
Rei said:
Nice.
I thought with 20-25(except for the webpages), the ones on the left looked better.
Also, to 48, NTL(and their friend upc) is still around. I use their DVR and Internet. Best internet I’ve ever used, way better than Eircom.
50 ???????? ????????? | ??????-?????? ?1. said:
[...] ????? - wefunction [...]
Panch-O-rdenes | Publicidad, Diseño, Tecnología, Música, Tendencias y más.» Blog Archive » Rediseños exitosos (50) said:
[...] Rediseños! Te gustó este post? Compartelo! [...]
Dietmar said:
Great redesigns. But I think some of the redesigned logos aren’t better than the older versions, because they lost their simplicity.
Cheers
Dietmar
Muy buenos rediseños | QuintoH es·Tu·Dio2 said:
[...] Vía | tuMenteCrea Link | wefunction [...]
??????????????????????? - DesignWalker said:
[...] 50 Stunning Examples of a great redesign: My Top Picks [...]
Logo Makeovers and Inspiration | PSFK - Trends, Ideas & Inspiration said:
[...] WeFunction.com recently posted 50 stunning examples of a great redesign–from small tweaks to major facelifts. These included AT&T adding dimension to their “deathstar,” BP morphing their shield into a green sunburst/floral graphic, and msnbc freshing up their font. Check them all out here. [...]
I am Bored » Blog Archive » Great re-designs said:
[...] the whole list <here> Share and [...]
Ideas That Spread » Logo Makeover said:
[...] amazing what a little makeover can do for your brand, but unless you back it up with an overhaul of your actions than many times [...]
Varloo Design - Best Corporate logo redesigns said:
[...] summary of the best corporate logo redesigns out there. I’m interested to see where logos will go from here. Have we come full circle now? [...]
a said:
I sort of went through a nostalgia looking at some of the old logos. The msnbc looks a lot better, it’s funny how simple changes can be drastic.
Logistetica said:
Not all of the rebranding attempts you have collected here are successful. Some changes I particularly didn’t like, e.g. CNET.
You should have mentioned recent Xerox and MasterCard rebranding.
Clubit.tv said:
Amazing re-designs…
Maja said:
Man, do people love their gradients…
BBC is done right… not sure of the others.
Mja said:
Man, do people love their gradients…
BBC is done right… not sure of the others.
Virgin media is God awful.
Christian said:
Honestly. You should have done the top 10 of successful redesign. Because many of your examples seem meaningless and some actually show no improvement at all. Take Direct TV. Ugly as hell - the new and the old one. And the car examples - please! Also pointing out the MacBook as a successful redesign - shure it is successful redesign. But have MacBooks ever been bad design?
^^ » Archive du blog » 50 great redesigns | Here are my favourites said:
[...] Check out the others by clicking here. [...]
35 Mindblowing Inspirations And Resources For Designers And Developers To Discover The Best Of The Web In October | SulVision said:
[...] 50 Stunning Examples of a great redesign [...]
Web Design - ZachBrowne.com said:
[...] admin on Nov.16, 2008, under Web Design Here’s a nice series of side-by-side comparisons of old and new designs of a variety of things from logos to cars to websites. Nice. (via Authentic [...]
jingquan said:
Grreat compilation! I personally discovered wordpress and discovery channel had a redesign, and liked it.
50 liftings de logo | PIQUESEL said:
[...] >> 50 Logos mis à jour << Partager cet article: [...]
New Look Coming at You | Coded Ink said:
[...] new logo design which has been mentioned in an article via We Function, and posted to Flickr as well. A redesign of the website which has also been posted [...]
adrian day said:
Some fascinating examples of re-design programmes here, though it would be good to hear more about the rationale behind the projects and the resulting outcome for the businesses and brands in question.
Joy said:
wait.
you don’t like lager???
gui said:
legal, môr! te amo!
tu é a coisa mais linda desse mundo!
Paddy said:
One of the most difficult things about design is the redesign.
Great list displaying some of the best examples. What about a list of redesign failures?
50 Redesigns | Brainstorm #9 said:
[...] Diversos “antes e depois” de logos, produtos, carros e sites. Compilação feita pelo Function. [...]
Its all in the Re-Design « Das selbst bestimmte Sichtfeld said:
[...] http://wefunction.com/2008/10/50-stunning-examples-of-a-great-redesign/ Recognise this one? [...]
annie Bimala said:
please help me
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Todd Morey said:
That new AT&T logo is painful. Poor Saul! The genius of the classic logo was that it very simply and directly expressed 3D form. So they take that art and wrap it around a 3D, transparent globe thing? It makes no sense and will be quickly dated. I’d say only about 50% of these are really “wins.”
Design said:
99% of these are bad bad bad redesigns.
Gradients and dropshadows are not upgrades.
liam said:
@Design. Hmm, I only see one drop shadow and that’s on the Firefox logo. As for gradients, there’s probably only 10 with gradients in use. Not sure how you get 99% from that. I think some people just love to hate.
The ones that go have gradients use them so well and so very subtly. The Envato logo for example, the gradient is so soft that it only hints at a 3D effect, it doesn’t scream GRADIENT in your face does it?
Most of the ones with Gradients no doubt are also used without gradients, the Grooveshark logo for example I’ve seen without any gradients, just the shape. The HP logo I’ve also seen in use without the gradient, Ford don’t always use a gradient finish, the gradients are just optional finishes. Why do so many people get so offended by gradients anyway, they can be used amazingly as I think a lot of the above examples are.
I don’t love gradients, but I can recognize when they are used well.
Thanks for your comment.
jd said:
Am